Typography

Consistency across assets is vital to a strong brand. Using a standard set of approved fonts is essential to keeping brand consistency. We chose our standard fonts (Inter and SangBleu Kingdom) due to their versatility and variety of styles in their font family. Whether you are creating your own assets or working with an outside vendor, be sure to only use our approved fonts. Inter is our corporate font, so use it as the primary font for headlines and body copy in internal presentations and documents. SangBleu Kingdom is our accent font, which requires a license, so please limit its usage to marketing materials and outward-facing presentations.

Please note we have purchased licenses for SangBleu Kingdom for the individuals who were on the lists provided by each market. If you need additional SangBleu Kingdom licenses for your market, please contact Marco Santa Maria V. in Global Marketing. If no licenses are available, your market will need to purchase additional licenses.

Importantly, the licenses are determined by computer and not name, so please do not install the licensed fonts on computers other than those assigned to the people on the list. If non-employees, like freelancers or vendors, need to use SangBleu, they will need to purchase their own licenses.

To download Inter, which is a free Google font, visit: https://fonts.google.com/ and search for Inter, then click on the Inter box. In the top right corner, click on the “Download family” button and save the file to your computer. Navigate to the Inter.zip file you saved and double-click on the file to decompress the file.

For Windows: move or copy the Inter folder into your system’s font folder.
For Mac: open Font Book, go to Settings, and make sure “All Users” is selected under the Installation tab. Then move the Inter folder into Font Book.

Note: you might need admin rights to install the fonts.