Logo in Action
Here are a few examples that show how you can display our logo as you create a variety of materials.
![](/content/dam/brandidentity/images/logos/Logo-functional-to-expressive-2023.png)
Use the Functional logo when appropriate (for instance, in a press release), and feel free to use Flexible elements to customize the logo to your needs for materials like social posts and ads.
![Card image cap](/content/dam/brandidentity/images/logos/how-to/logo-over-colors.jpg)
The wordmark is the preferred logo. Black is the preferred color. You can place it over our various brand colors.
![Card image cap](/content/dam/brandidentity/images/logos/how-to/logo-spacing.png)
When you use the logo in a design, you need to give the logo enough space. Use the letter N as your measurement guide.
![Card image cap](/content/dam/brandidentity/images/logos/how-to/logo-in-branding-colors.png)
You can use the logo with any of our brand colors including black, grey, and white.
![Card image cap](/content/dam/brandidentity/images/logos/how-to/logo-overgradients.jpg)
We have introduced several gradient designs with our new brand colors. You can use the logo over the gradients.
![Card image cap](/content/dam/brandidentity/images/logos/how-to/logo-website.jpg)
This is an example of the Nu Skin® wordmark used on a website.
![Card image cap](/content/dam/brandidentity/images/logos/how-to/logo-over-textures.jpg)
You can feature the fountain logo over textures, but make sure it doesn’t distract from the image.
![Card image](/content/dam/brandidentity/images/logos/how-to/logo-social.jpg)
The fountain icon works well in circular or square areas, such as social media avatars or profile photos.
![Card image](/content/dam/brandidentity/images/logos/how-to/logo-with-fountain.jpg)
The wordmark is preferred, however, using the wordmark and fountain together is a welcome alternative.
![Card image cap](/content/dam/brandidentity/images/logos/how-to/logo-fountain-over-photos.jpg)
You can place the logo over photos. Just be mindful of how and where you place it and ensure it’s not obscured by distracting elements.