Don't use the old brand colors.

Don't use the old color gradients.

Don't use unapproved colors, especially on brand elements like logos.

Don't use vibrant graffiti colors or elements.

Don't use dark color schemes. We have a brighter brand.

Don't use color scrims over photography. You can use black and white photography, but if using a scrim, maintain the natural colors of the photograph.

Don't use multiple colors in the same design. Limit the design to one color family, such as blue and light blue, or orange and light orange.

Don't mix different brand colors to create gradients. The gradients should be from the same color family, like green and light green.