Color in Action

Color in Action

You can apply our brand colors in the form of text, backgrounds, and graphic elements to bring energy, unity, and diversity to your images.

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The new colors are muted and more pastel. Use the colors in a monochrome design, like the orange and black example above. The logo, headline, button, and icon are orange. We wouldn't use blue and orange together.

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This is an example of the monochrome design using the new blue.

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We've created gradients that go from blue to light blue. Or green to light green. Make sure to use gradients that follow the same color scheme and don’t, for example, use a blue-to-orange gradient. Keep the monochrome color scheme.

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The gradients work well for backgrounds. You can place some text or a logo over the gradient. White or black text works best.

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We have lighter tints of our main brand colors. These work with black logos or black text over solid colors.

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Solids work well for a clean design. However, use gradients whenever possible.