Color in Action
You can apply our brand colors in the form of text, backgrounds, and graphic elements to bring energy, unity, and diversity to your images.
The new colors are muted and more pastel. Use the colors in a monochrome design, like the orange and black example above. The logo, headline, button, and icon are orange. We wouldn't use blue and orange together.
This is an example of the monochrome design using the new blue.
We've created gradients that go from blue to light blue. Or green to light green. Make sure to use gradients that follow the same color scheme and don’t, for example, use a blue-to-orange gradient. Keep the monochrome color scheme.
The gradients work well for backgrounds. You can place some text or a logo over the gradient. White or black text works best.
We have lighter tints of our main brand colors. These work with black logos or black text over solid colors.
Solids work well for a clean design. However, use gradients whenever possible.