Each brand is unique with its own personality. We are proud that these personality traits define the Nu Skin^® brand. Make sure these traits shine through in the assets you create.

Inclusively Empowering
To us, empowerment isn’t one-size-fits-all; we encourage you to define what living your best life means to you. No matter where you’re starting or where you’re headed, there’s a place for you in our community.

Passionately Curious
Do you like sticking with the status quo? We don’t. We like pushing boundaries, asking questions, and adapting to our ever-changing world. We’re always seeking and discovering new ways to inspire everyone to look and feel their best—and ultimately, live their best.

Boldly Optimistic
Let’s face it. Life is better when your glass is half full rather than half empty. We keep a positive mindset and look toward the future with optimism. When we’re living our best, we are resilient and stay positive, knowing that we will continue to thrive—no matter what comes our way.

Approachable Experts
Beauty and wellness should be simple and approachable. With guidance that goes deeper than trends, we help navigate your journey with equal parts subject matter expertise and personal experience from trying and falling in love with the products ourselves.

Insightfully Personal
We take the time to get to know you, understand your story, and your goals. Taking a digital approach to adding a personal touch, we’re here to help you shape your journey, powered by your data and insights as building blocks, and guide you each step of the way.

Elevated Experiences
You can trust us to deliver the best product and brand experience. As a beauty and wellness leader, we provide a better way to discover products, using a high-tech/high-touch approach. Plus, we are committed to supporting and rewarding our global affiliates and ensuring their Nu Skin journey is both fulfilling and life-enhancing.