Visual Identity

Colors and logos and images... oh my!

These are all aspects of our visual identity, which is the graphic representation of our brand. But why does visual identity matter? Because you never get a second chance to make a first impression. And with thousands of competitors vying for consumer attention, we must make the first—and every—impression count with images, colors, and typography that set Nu Skin^® apart.

As we mentioned, our brand philosophy focuses on a functional to expressive spectrum, where how you visually represent the Nu Skin^® brand in your assets varies based on the materials you are creating and your intended audience.

For a more formal piece, be more judicious in your color, font, and imagery choices. For a fun, engaging asset, you can showcase splashes of color and vibrant images.