Color
Emotions, Experiences,
Decisions
Why is color important, you ask? Colors are powerful. They can convey emotions and experiences. The use of color (or lack of it) is what separates spectacular materials from so-so ones.
When considering colors for your materials, remember to use Pantone and CMYK values for print. Use HEX and RGB values for digital, online, and social media. Keep in mind there are color shifts between the Pantone and HEX values.
Functional Palette
Pantone Black 6 C
CMYK: 100, 61, 32, 96
HEX: #000000
RGB: 0, 0, 0
Pantone Cool Gray 3 C
CMYK: 18, 13, 10, 0
HEX: #B9B9B9
RGB: 185, 185, 185
Pantone 2158 C
CMYK: 69, 44, 20, 1
HEX: #5C82A5
RGB: 92, 130, 165
Pantone 657 C
CMYK: 19, 7, 0, 0
HEX: #E5EDF6
RGB: 229, 237, 246
Pantone 7633 C
CMYK: 17, 34, 17, 1
HEX: #C6AAAE
RGB: 198, 170, 174
Pantone 9182 C
CMYK: 7, 15, 20, 0
HEX: #EFE5D7
RGB: 19, 8, 3, 70
Pantone 2406 C
CMYK: 53, 26, 51, 2
HEX: #809D87
RGB: 128, 157, 135
Pantone 9561 C
CMYK: 16, 2, 20, 0
HEX: #D5E6D1
RGB: 213, 230, 209
Pantone 6015 C
CMYK: 1, 31, 50, 0
HEX: #F3BA94
RGB: 243, 186, 148
Pantone 9160 C
CMYK: 4, 9, 27, 0
HEX: #FFEAC5
RGB: 255, 234, 197
Pantone 4124 C
CMYK: 45, 37, 6, 3
HEX: #8E8CA3
RGB: 142, 140, 163
Pantone 9383 C
CMYK: 19, 13, 5, 0
HEX: #CDD1DE
RGB: 205, 209, 222
Gradients
Pantone 2158 C
CMYK: 69, 44, 20, 1
HEX: #5C82A5
RGB: 92, 130, 165
Pantone 657 C
CMYK: 19, 7, 0, 0
HEX: #E5EDF6
RGB: 229, 237, 246
Pantone 7633 C
CMYK: 17, 34, 17, 1
HEX: #C6AAAE
RGB: 198, 170, 174
Pantone 9182 C
CMYK: 7, 15, 20, 0
HEX: #EFE5D7
RGB: 239, 229, 215
Pantone 2406 C
CMYK: 53, 26, 51, 2
HEX: #809D87
RGB: 128, 157, 135
Pantone 9561 C
CMYK: 16, 2, 20, 0
HEX: #D5E6D1
RGB: 213, 230, 209
Pantone 6015 C
CMYK: 1, 31, 50, 0
HEX: #F3BA94
RGB: 243, 186, 148
Pantone 9160 C
CMYK: 4, 9, 27, 0
HEX: #FFEAC5
RGB: 255, 234, 197
Pantone 4124 C
CMYK: 45, 37, 6, 3
HEX: #8E8CA3
RGB: 142, 140, 163
Pantone 9383 C
CMYK: 19, 13, 5, 0
HEX: #CDD1DE
RGB: 205, 209, 222