Nu Skin Brand

Nu Skin® Brand

Welcome to the Nu Skin Brand Guidelines, your one-stop shop for everything you need to start creating materials. Writing an article? Check out the Verbal Identity section for guidance. Designing some swag? Make sure you understand our Visual Identity guidelines. Creating an infographic? Make sure to brush up on both!

Updated Brand Presentation

We're updating our brand in 2023. You can download the brand presentation here (note it's 22 mb).

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Brand Philosophy

Learn how to apply our Global Brand framework using a Fixed, Flexible, and Free approach.

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Visual Identity

Explore our color, logo, typography, and imagery guidelines.

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Verbal Identity

Discover our three voice principles.

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