Imagery in Action
Our imagery (including photography, videos, and animations) can tell a story. We want that story to inspire people to live their best life as they associate with us. So, our imagery should be vibrant, fun, and relatable.
Photography can demonstrate the product in use and show the texture.
Devices should take center stage.
Diversity is important in group photos and for photos of individuals.
Poses and facial expressions should be authentic.
Product photography is best when you show someone using the products.
Natural light is preferred over artificial lighting.
Try to highlight device connection since our newest devices connect to apps.
Authenticity is important.
Outdoor activities with plenty of sunlight represent the brand best.
Sunlight is the best light.
Shoot group photography outdoors in sunlight.
Crop tight into the photograph. You can do this while shooting or in editing.
Highlight action.
The device should take center stage. Tight crops help focus on skincare or nutrition.
Show the product being used.
Show the product in natural and applicable environments, like this photo of sunscreen on a sunny strip of sand.
People love to see the product being used.
Keep things authentic.
Get close.
Photograph the product along with some of its key ingredients.
Capturing genuine emotion is awesome.
Tight shots featuring the model's face are preferred.
Get close, then get closer.
We source unique and efficacious ingredients. Consumers are interested in the types of ingredients we use and want to see them.
Photos should show people holding and using our products.
Many of our devices are connected to apps. Photos help teach that story.
Crop tight while people use the device. The whole device does not need to be visible.
The most engaging photos feature a person using the product.
Try to capture fun and authenticity.
Feature diversity in your group photos, and remember to use natural light.