Imagery in Action
Our imagery (including photography, videos, and animations) can tell a story. We want that story to inspire people to live their best life as they associate with us. So, our imagery should be vibrant, fun, and relatable.
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Photography can demonstrate the product in use and show the texture.
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Devices should take center stage.
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Diversity is important in group photos and for photos of individuals.
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Poses and facial expressions should be authentic.
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Product photography is best when you show someone using the products.
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Natural light is preferred over artificial lighting.
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Try to highlight device connection since our newest devices connect to apps.
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Authenticity is important.
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Outdoor activities with plenty of sunlight represent the brand best.
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Sunlight is the best light.
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Shoot group photography outdoors in sunlight.
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Crop tight into the photograph. You can do this while shooting or in editing.
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Highlight action.
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The device should take center stage. Tight crops help focus on skincare or nutrition.
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Show the product being used.
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Show the product in natural and applicable environments, like this photo of sunscreen on a sunny strip of sand.
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People love to see the product being used.
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Keep things authentic.
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Get close.
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Photograph the product along with some of its key ingredients.
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Capturing genuine emotion is awesome.
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Tight shots featuring the model's face are preferred.
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Get close, then get closer.
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We source unique and efficacious ingredients. Consumers are interested in the types of ingredients we use and want to see them.
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Photos should show people holding and using our products.
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Many of our devices are connected to apps. Photos help teach that story.
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Crop tight while people use the device. The whole device does not need to be visible.
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The most engaging photos feature a person using the product.
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Try to capture fun and authenticity.
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Feature diversity in your group photos, and remember to use natural light.