Our Mission

Our mission is to be a global force for good by empowering people to improve lives with innovative products, rewarding opportunities and an enriching culture.

Our Vision/About Us Statements

Vision statements are descriptions of a company’s strategy and goals for the future by which the company can determine its success. Since vision statements are primarily internal, our Nu Skin corporate vision statement is meant for your shareholder, affiliate, and employee audiences. When sharing with a corporate audience, use the vision statement in information about our strategy and growth plans.

Alternatively, our About Us statement is meant for a consumer audience. The vision statement highlights our strategy and is very future-focused, while our consumer About Us statement highlights the benefits our consumers will experience with Nu Skin. It’s what we do for our customers, or what’s in it for them. And since we are customer-obsessed, we use consumer-friendly language. Use the About Us statement on webpages about Nu Skin and in materials meant for a consumer audience.

Our Corporate Vision Statement

Our vision is to become the world’s leading integrated beauty and wellness brand, powered by a dynamic affiliate platform.

Our Consumer About Us Statement

Nu Skin helps people look, feel, and live their best with integrated beauty and wellness products that combine the best of science, technology, and nature.