Nourish the Children (NTC) is a for-profit initiative that applies business principles to address the problem of childhood hunger in a sustainable manner. Since 2002, Nu Skin’s family of sales leaders, customers and employees have donated more than 550 million meals to malnourished children around the world.
The program begins with VitaMeal, a highly nutritious food developed by Nu Skin’s nutritional scientists. The company’s sales leaders, customers and employees can purchase VitaMeal and choose to donate the food to a third-party nonprofit organization that specializes in distributing relief to those suffering from malnutrition and famine.