Anti-aging is about how to prevent, slow, or reverse the effects of aging and help people live longer, healthier, and happier lives. Over the past few generations, perceptions, attitudes, and behaviors related to aging have changed. While past generations adopted a more passive, less involved view of aging, now people are taking a very active, complex, and deliberate approach to anti-aging.

Although men and women think about aging differently, both groups are motivated to look and feel younger as they age. However, the majority of anti-aging products and technologies on the market only deal with the signs of aging. Nu Skin addresses aging in a different way by targeting the sources of aging, with patented technologies and exclusive product formulations designed to help you look and consequently feel younger longer.