About Nourish the Children

Global Problem

According to UNICEF's state of the world’s children 2021*, there are many statistics to show that many children in the third world are facing hunger and malnutrition. Eating a full meal is a luxurious wish for them.

• Nearly 20 percent of children younger than 5 live in extreme poverty.
• Around 30 percent of children do not have minimum dietary diversity.

Besides, almost half a billion children under age 5 are malnourished globally, while 1.49 billion of them are suffering from growth deficiency, and there are 3.4 billion children are lack of vitamins and minerals, which made them at risk of malnutrition and hidden hunger, according to the previous report.

* Data from UNICEF "The State of the World’s Children"

Our Unique Solution

The Nourish the Children initiative is Nu Skin’s solution to provide a consistent supply of nourishing food to the world’s most needy children. It enables Nu Skin's sales leaders and customers to contribute to a critical humanitarian need on an ongoing basis. By applying business principles and making the purchase and donation of VitaMeal commissionable, it yields a program that is more likely to be sustainable. Many relief efforts are provided on a one-off basis or through limited-time contracts, while the Nourish the Children initiative has provided a framework to maintain a consistent level of food on a sustainable basis since 2002.

Blake Roney, Nu Skin Founder

“Nourish the Children is aimed at spreading hope and brightness for malnourished children. I have faith in the program which will change the life of them! What we have done for the program may be occupying 5 percent of our life, but it is 95 percent of who we are. On behalf of Nu Skin and the children, I would like to express my gratitude to all of your love and donation!"

Key ingredients of VitaMeal include:

• A balance of carbohydrates, protein, fat, and fiber
• Provides electrolytes which are needed to maintain normal fluid balance and muscle function
• Includes essential vitamins and minerals
• Provides vitamin A, which is essential for normal immune functions
• Provides bone nutrients for normal growth and skeletal development

VITAMEAL: MORE THAN A MEAL

• Drawing Children to School
  VitaMeal donations are generally distributed through school programs because parents living in poverty will often send their children to school for a free meal, rather than keep them home to work. This is especially true of girls: the World Bank has recognized that “there is no investment more effective for achieving development goals than educating girls.”

• Building Economic Opportunity
  Contracted manufacturing plants for VitaMeal in Malawi and China provide jobs and economic development opportunities.

• Contributing to Self-Sufficiency
  Some of the proceeds from VitaMeal purchases are donated to the Nu Skin Force for Good Foundation to fund agricultural education at Mtalimanja Village in Malawi. Increased farm production could someday alleviate the need for food assistance in Malawi.

Terminate the vicious circle of malnutrition

VitaMeal is designed to eliminate the vicious circle caused by malnutrition in the world. 
The fate that cannot be changed because of malnutrition, poverty, loss of ability to study and work has created a vicious cycle in the underprivileged world. Through the initiative, children are able to have adequate nutrition and education opportunities, getting out of poverty, and even being employed.

Procedures of donation & purchase of VitaMeal

• Highly nutritious VitaMeal is produced in project countries such as Malawi, South Africa, China, and the United States.
• After your purchase, Nourish the Children (NTC) Initiative will deliver the authorised VitaMeal as donation to the malnourished children.
• Nu Skin will deliver all purchased and donated VitaMeal to the third-party charitable organizations through NTC Initiative.
• Those third-party charitable organizations that accept donations from the NTC initiative distribute VitaMeals to malnourished children around the world.
• You can click on the "Global Quarterly Report" on the website to get the latest relevant news, and whom your purchased and donated VitaMeals helped.

Nu Skin is a for-profit distributor of nutritional and skin care products. The initiative enables Nu Skin’s sales force and customers to purchase VitaMeal from Nu Skin and donate it to charitable organizations. As is the case with other Nu Skin products, our sales force receive compensation and Nu Skin earns a profit margin from the sale of VitaMeal. For more information, go to NourishtheChildren.com