Nu Skin Introduces MYND360™, a New Line of Clinically Proven Supplements and Topicals for Mental Wellbeing

MYND360 provides holistic, cognitive support for core areas of mental wellbeing, including sleep, calm, focus and memory 

 

 

PROVO, Utah – OCTOBER,15, 2024 – Nu Skin Enterprises (NYSE: NUS), a global beauty and wellness leader, today introduced MYND360, a new line of clinically proven formulas to support core needs for cognitive wellbeing. MYND360 is the culmination of five years of research and clinical studies, and features six products designed to help users sleep better, stay focused, manage stress and even 

support a strong memory. 

 

“Sleep, stress, memory and mental cognition all have a significant impact on our overall health and wellbeing,” said Steve Hatchett, executive vice president and chief product officer at Nu Skin. “Our global research shows that 93% of consumers have one or more concerns related to sleep, focus or memory. It’s also clear that consumers also want products that are scientifically proven and shown to be safe and effective through clinical research. We feel this holistic approach will support consumer’s desires to live happier, healthier lives.”

 

The new MYND360 line supports mental wellbeing in areas that matter most, including sleep, calm, focus and memory.

 

  • MYND360 Feel Calm: An advanced nutritional formula supports your mood to help you remain calm. Magnolia bark and lemon balm extract work with clinically studied L-Theanine for healthy cortisol levels and reduced stress.

 

  • MYND360 Mind Full: Multitasking soft gels protect against mental fatigue and support memory and recall. A clinically proven blend of astaxanthin, grape extract and vitamin E helps support healthy memory.  

 

  • MYND360 Night Time: A clinically supported and carefully formulated sleep supplement with magnesium, melatonin, and natural saffron stigma extract helps you fall asleep faster, stay asleep longer and supports better quality sleep throughout. 

 

  • MYND360 Sharp Focus: A supplement to support healthy brain function, including mental clarity, concentration, and improved reaction time. Choline, bacopa, B6 and B12 support natural brain function after just one use. A microencapsulated form of caffeine ensures a gradual release to avoid jitters. 

 

  • MYND360 Relaxing Body Cream: A rich moisturizing cream formulated with topical nutrients like calcium and magnesium absorbs quickly to avoid feeling greasy, and the light, relaxing fragrance helps support a positive mood and enhanced feelings of wellbeing and relaxation. 

 

  • MYND360 Energizing Hand and Body Wash: An earth-friendly cleanser with green apple ginseng fragrance, along with natural coconut and biodegradable cleansing agents, gently removes dirt, oil and impurities without stripping away skin’s hydration.  

 

 

As consumer safety is a top concern when creating supplements, Nu Skin uses its exclusive 6S Quality Process to maintain stringent quality, efficacy and safety controls through each state of development and manufacturing. The process includes a set of highly integrated activities, multiple layers of scientific testing and an extraordinary attention to detail to ensure that each product meets the highest standards and complies with all relevant government requirements. 

 

Clinical Studies 

Nu Skin scientists commissioned three clinical studies on the key ingredient blends in Night Time, Feel Calm, and Mind Full. Scientists studied the unique blend of ingredients in Mind Full (magnesium and saffron) designed to improve sleep in a double-blind, placebo-controlled study with 40 healthy adults with self-reported sleep disturbances. The 28-day study found that 89% of participants taking the Mind Full blend reported feeling less drowsy when waking up and 96% noted improvement in their sleep quality.  

 

In a double-blind, placebo-controlled study with 60 healthy adults with moderate stress, scientists at Princeton Consumer Research observed the impact of Feel Calm’s unique ingredient blend (l-theanine, lemon balm, and magnolia bark extract) on stress. This 30-day study found that 98% of participants taking the Feel Calm blend reported improvements in feelings of occasional anxiousness and 93% reported improvements in feelings of melancholy.  

 

For memory, scientists studied Night Time’s blend of ingredients (astaxanthin, grape extract, and vitamin E) for their effect on memory in a double-blind, placebo-controlled study with 100 healthy adults with self-reported memory-attention problems. The 12-week study found statistical improvement in cognitive performance and episodic memory vs. placebo. In addition, participants taking the memory blend of ingredients had a statistically significant increase in brain-derived neurotrophic factor (BDNF), a compound produced by the brain related to memory and learning. They also reported a statistically significant decrease in a biomarker of oxidative stress.   

 

Sustainability 

In alignment with Nu Skin’s 2030 commitment to make all packaging recycled, recyclable, reduced reusable or renewable, the MYND360 line features innovative pouches which avoids waste and promotes sustainability. These innovative pouches use 81% less plastic and 81% lower carbon emissions from shipping and manufacturing than traditional packaging. Current global sales estimates show the MYND360 pouches will avoid approximately 1.5 tons of plastic a year (these savings do not account for the impact of any consumers who purchase/use the MYND360 pods).  

 

Availability

MYND360 products will be available in the <insert market> beginning <insert date>. For more information, please visit [insert landing page when ready].  

 

About Nu Skin 

The Nu Skin Enterprises Inc. (NYSE: NUS) family of companies includes Nu Skin and Rhyz Inc. Nu Skin is an integrated beauty and wellness company, powered by a dynamic affiliate opportunity platform, which operates in nearly 50 markets worldwide. Backed by 40 years of scientific research, the company's products help people look, feel and live their best with brands including Nu Skin® personal care, Pharmanex® nutrition and ageLOC® anti-aging, which includes an award-winning line of beauty device systems. Formed in 2018, Rhyz is a synergistic ecosystem of consumer, technology and manufacturing companies focused on innovation within the beauty, wellness and lifestyle categories. 

 

 

 

 

 

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